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Peter Kent - Peter Kent Consulting, LLC | 领英

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领英热门内容会员领英学习职位游戏登录马上加入忘记密码立即加入《用户协议》《隐私政策》《Cookie 政策》忘记密码立即加入《用户协议》《隐私政策》《Cookie 政策》忘记密码立即加入《用户协议》《隐私政策》《Cookie 政策》忘记密码立即加入《用户协议》《隐私政策》《Cookie 政策》加入领英，查看档案忘记密码立即加入《用户协议》《隐私政策》《Cookie 政策》The University of SheffieldPeterKentConsulting.cominternet-expert-witness.peterkentconsulting.comhttps://ClickMensch.PeterKentConsulting.com/举报此会员档案忘记密码《用户协议》《隐私政策》《Cookie 政策》立即加入No, You Can’t Stop Your Customers Complaining!No, Content is Not King! (At Least Not for SEO, or Small-Business Digital Marketing)Don’t Pay to SEO Optimize Your SiteSmall Business Beware! The SEO ScamSix Great Reasons You Should Never Use Google AdWords ExpressIs SEO dead?See all articlesPeter Kent举报此动态Peter Kent 分享了此动态#amazon#pandemic#coronaviruspublic_profile__posts224 条评论See all activities忘记密码《用户协议》《隐私政策》《Cookie 政策》立即加入《用户协议》《隐私政策》《Cookie 政策》SEO for Dummies查看作品Analyzing Your Website to Improve SEO查看作品SEO: Link Building查看作品Selling on the Amazon Marketplace查看作品Pay Per Click Search Engine Marketing for Dummies查看作品Complete Idiot's Guide to the Internet查看作品The Official Netscape JavaScript 1.2 Book查看作品Dozens of Books on Business and Technology查看作品Ersan Saribal “Peter's firsthand experience with the varied facets of online marketing make him a behemoth in this industry. Whatever the topic — link-building, web design, social media, PPC, ROI, etc. — I rely on Peter's practicable feedback and new perspectives to keep our projects moving forward.”Matt Wagner “Peter Kent, is one-of-a-kind, and an all around good guy of many hats. He's been an author, entrepreneur, technologist, publisher and SEO guru, and it has been a pleasure to know and to work with him no matter what hat he's currently wearing. I enthusiastically recommend him to anyone looking for a top-notch consultant. I only wish he had the time to write more books!”加入领英，即可查看加入领英，查看完整档案Jake Winograd查看档案Bill Brown查看档案Bob Holt查看档案Patrick Ahler查看档案Todd Sawicki查看档案Caitlin Strandberg查看档案Cindy Landers查看档案Parul Singh查看档案Shaquille Gould查看档案Chris Woodward Peakwave Technologies • 7 位关注者**60% of inquiries hit after hours. You miss them.** By 2026, 80% of contractors using AI voice agents report 2x lead capture. Sonora's Voice+SMS grabs every one: • Human-like convos handle questions naturally • Books jobs instantly or texts back • Syncs to CRM for zero drop-offs One HVAC owner reclaimed 25 after-hours leads weekly. 📞 Adapting yet? What's your biggest call pain? #IndustryInsights #HomeServices2026 #HVACTech #ContractorTrends Most contractors don’t need more leads. They need fewer leaks. https://lnkd.in/gTT6d2ph 1 条评论Timothy Carter 🎯📈🌱 Marketer.co • 1万 位关注者📖 https://lnkd.in/gdFjmpgi 🔥 Private Label Link Building: The Secret Weapon for SEO Agencies? 🔥 Tired of the messy, time-consuming grind of link building? Private label link building might be your golden ticket—but is it worth it? ✅ The Pros: ✔️ White-label magic – Get all the credit while experts do the heavy lifting. ✔️ Scalable & cost-effective – No hiring headaches, just results. ✔️ Higher-quality links – Access premium placements without the legwork. ⚠️ The Risks: ❌ Partner dependency – Your reputation hinges on their ethics & performance. ❌ Hidden costs – Cheap links = big penalties. Quality ain’t free. ❌ Transition struggles – Switching providers? Brace for chaos. 💡 Pro Tip: Vet your partner hard. A bad one tanks your clients’ rankings—and your agency’s credibility. 💬 Let’s Debate: Love it or hate it? Is private label link building genius or just outsourcing with extra steps? Best/worst experiences? Did it skyrocket your clients’ rankings—or backfire spectacularly? DIY vs. Private Label: What’s your go-to link-building strategy? #SEO #LinkBuilding #DigitalMarketing #SEOAgency #GrowthHacking 3 4 条评论G.M. Johnson TECBOMO LLC • 1208 位关注者CEO THOUGHTS | NEW DSBS PORTAL The SBA’s new Small Business Search (SBS) platform is now live — officially replacing DSBS. (WATCH A TUTORIAL HERE) This modernized system offers: A faster, more user-friendly experience All the familiar DSBS search functions New filters by NAICS, certifications, location, and more If you are registered in SAM.gov and you are a small business, you have a profile on the Small Business Administration's new *Small Business Search* - and you can update it! Contracting officers and potential teaming partners use the (D)SBS to find small businesses who can do the work or provide the products they need. Make sure they can find you by updating your new profile HERE.  If you need technical assistance, reach out to your APEX counselor for help.  Explore it now and make sure your small business profile is accurate and up to date: https://lnkd.in/e2twHXxm Pro tips & cautions Double-check visibility settings - some users reported that toggling SAM visibility affected fields in SBS. So confirm public/business contact info remains active. Stay proactive - periodically review your SBS profile to ensure capabilities narrative, certifications (e.g. VOSB/WOSB), NAICS, and address are up-to-date before the final migration.   WATCH A 5 MIN VIDEO ON HOW TO UPDATE YOUR PROFILE HERE https://lnkd.in/eDd-9dvV 9 4 条评论C. J. Gilbert Jungle Studios, Inc. | Jungle… • 4069 位关注者🦉🐜 New YouTube drop... SMJC Class 36: Directory Listings - Maximize Your Online Visibility is live! If your business info is inconsistent online (wrong phone number, old address, duplicate listings), it can quietly cost you calls, clicks, and trust. In this class, I break down what directory listings are, why they matter for local visibility, and what to fix first so you show up more accurately across search, maps, and apps. Watch here: https://lnkd.in/gn8w2G9b #SMJC #SocialMediaJungleClub #DirectoryListings #OnlineVisibility #LocalSEO #SmallBusinessMarketing #AskAWebGeek 1Liz Kroft Aviso Studios • 1641 位关注者3 things I'm leaving behind in 2025 (because they’re holding your business back): 1️⃣ “A Facebook page is all you need.” It’s not 2013. Relying on a social media profile instead of your own website means you’re invisible in search, look less legit, and have zero control over your digital presence. If you want to be taken seriously, own your corner of the internet.  2️⃣ Ignoring your Google Business Profile. This free listing is one of the biggest missed opportunities in local marketing. Showing up in Maps and search isn’t luck—it’s local SEO. If people can’t find you when they’re ready to buy, that’s a problem. 3️⃣ Assuming SEO is optional. If you’re still treating SEO like it’s a “nice to have,” you’re missing out on people already searching for what you do. You don’t need to be an expert—but you do need a plan. By ditching these habits, you’ll set your business up to be found, trusted, and chosen in 2026. Here's how I can help you in the new year: • Websites: https://lnkd.in/gzQYfJM3 • Google & SEO: https://lnkd.in/gb6DMPwa What’s something you’re leaving behind in 2025? Let me know below. #SmallBusinessMarketing #LocalSEO #WebsiteDesignMatters #GoogleBusinessProfile #MarketingStrategy #SmallBizTips #AvisoStudios #DigitalPresence #OnlineVisibility #MarketingThatWorks 2Hector Santos Felicity Real Estate • 135 位关注者SEO isn’t disappearing. It’s merging with LLMs. And that’s where most businesses are falling behind. I keep hearing: “AI is replacing Google.” “SEO won’t matter anymore.” “ChatGPT is the new search.” That’s not what I’m seeing in real accounts. What’s actually happening is this: Search engines and large language models are pulling from the same sources. They both rely on: • websites they understand • businesses they trust • content that explains topics clearly • signals that show real-world authority If your website isn’t visible in search, it won’t magically show up in AI answers either. Here’s the mistake I keep diagnosing. Businesses still treat SEO like: • keywords on a page • ranking one URL • chasing positions But LLMs don’t work like that. They don’t rank pages. They reference entities. They look for: • who the business is • what topics it’s associated with • how often it’s mentioned • whether it’s talked about outside its own site SEO today is about making that clear. This is where SEO and LLMs overlap. Search engines help discover your site. LLMs decide whether to trust it. Both need: • clear website structure • strong internal linking • content that covers topics in depth • consistent messaging about who you are • mentions from other trusted sources When those signals are weak, visibility drops everywhere. Not just in Google in AI too. What I’m seeing work right now: • sites built around core topics, not random keywords • content systems that expand month after month • brands being mentioned consistently, even without links • clear entity association with one main industry This isn’t about “optimizing for ChatGPT.” It’s about building a website and brand that machines can understand and humans trust. SEO brings the foundation. LLMs amplify what already exists. If your site is unclear, AI skips you. If your site shows depth and authority, AI keeps pulling you in. That’s the shift. SEO didn’t die. And the businesses that understand this now will own visibility for the next decade.Zack Greenfield The Zack Greenfield Company • 3559 位关注者How to use the URL Inspection Tool to see if your website is indexed in search engines. Full episode at: https://lnkd.in/eZwqcyGTerry C Power - Ranking You Better Legal Marketing Association… • 6424 位关注者SEO for Higher Education isn’t ecomm—it’s multi-audience, decentralized, and seasonal. Want more applications and yield? Start here: - Own program SERPs: optimize for “[program] + requirements, tuition, acceptance rate, GRE, deadlines.” Add FAQs and clear CTAs (Request Info, Book a Tour). - Structure matters: consolidate subdomains where possible, fix orphan pages, redirect retired programs, canonicals for PDFs, and tame faceted search. - Schema stack: Course, Organization, Breadcrumb, FAQ, and Event (open days, webinars) to win SERP features. - Local SEO: build out campus/location GBPs, consistent NAP, and pages for “campus tour,” “admissions office,” parking, and directions. - E-E-A-T: faculty profiles, research news, citations, and media mentions. Turn faculty expertise into digital PR and backlinks. - Content that converts: “What can you do with a [degree]?”, alumni outcomes, career paths, salary data, and portfolio showcases. - International SEO: dedicated country pages, hreflang, visa guidance, and localized tuition/requirements. - Accessibility + speed: Core Web Vitals and WCAG compliance; international applicants browse on slow connections—optimize images and templates. - Seasonal SEO: align content to admissions cycle; refresh deadlines, scholarships, and test policies on a set cadence. - Measurement: track microconversions (RFI, tour bookings, downloads), connect CRM, and attribute across channels—not just last click. Which one would move the needle fastest on your campus? Tag your admissions or web team and let’s compare notes. https://terrypower.com 1Isaac O. Online Business Garage • 2万 位关注者As a business owner your website is a battlefield of attention, not a billboard or some asset you "Must-have." It is your duty to use and wield analytics as your supreme weapon. Where do top customers linger longest? Video testimonials that spark trust? Service deep-dives fueling curiosity? Or VSLs (video sales letters) hypnotizing with persuasive power? Don't bury these gems thrust them front and center! Tweak your layout ruthlessly: Swap hero sections, add pulsating pop-up buttons screaming "Watch This First!" or "Unlock Secrets Now." Funnel every visitor straight to their obsession, slashing bounce rates and igniting dwell time. Imagine the cascade: Eyes lock on testimonials, hearts stir with social proof, minds race to "This could be me." Engagement explodes clicks multiply, forms fill, leads pour in like a wild fire. It's not guesswork; it's precision engineering from heatmaps and session replays. Yet most sites squander this intelligence, serving tepid generic pages to hungry prospects. You? Seize the narrative. A/B test relentlessly, prioritize what data demands, and watch conversions climb. While your competitors pay for renewal licenses every year with zero leads and broken "how Can we help you?" forms, you'll harvest the light. Analytics reveals the path to dominance tread it boldly. In a world of noise, clarity converts. Optimize now; lead forever. Here are some tools to help with that; Eyequant (my favorite🤭) Copilot, Proverly, testimonial.to IO 3Eldar Cohen Local Dominator • 3507 位关注者A lot of business owners still think adding keywords to their business name will magically boost their Maps rankings. It won’t. It gets your listing suspended and then everyone scrambles. Here’s the safe move. If you want keywords in the name, file a legal DBA. Google sees it as legit and you won’t get slapped. Inside Local Dominator, you can track Maps visibility before and after you make changes like this, so you know exactly what helps and what hurts.Mark Cantrell Upward Bound Media LLC • 248 位关注者Get More Local SEO Reviews: 407 Reviews! [Tutorial] We're seeing a lot of success! With 407 reviews, our strategy helps your business dominate local SEO. This is how we gain more rankings. Watch this video to learn. #localSEO #SEOtips #localbusiness #seostrategy #googlereviews #reviewmanagement #smallbusiness #marketingtips #onlinemarketing #rankingsBanda Khalifa MD, MPH, MBA World Health Organization • 18万 位关注者Every section of your résumé serves a unique purpose. Here’s what to include if you want your résumé to stand out: ⸻ 🔹 Contact Information → Keep it simple and professional. 📌 Best practices: ★ Name, city & state, phone, email, LinkedIn URL ★ No need for full address or personal details ⸻ 🔹 Summary or Profile → This is your elevator pitch. 📌 Best practices: ★ 2–3 lines highlighting your key experience, skills, and value ★ Tailor to the role you want ★ Cut generic objectives—focus on what you offer ⸻ 🔹 Education → Show your academic foundation. 📌 Best practices: ★ Degree, school, graduation date (or expected) ★ Include honors or relevant coursework if recent ★ Skip high school if you have college experience ⸻ 🔹 Experience → This is where you prove your impact. 📌Best practices: ★List jobs/internships in reverse order ★ Bullet points: Action verb + what you did + result ★ Focus on achievements, not duties ★ Cut irrelevant or outdated roles ⸻ 🔹 Skills → Highlight what sets you apart. 📌 Best practices: ★ Prioritize relevant, in-demand skills ★ Be specific (e.g., “data analysis with Excel” vs. “Microsoft Office”) ★ Skip soft skills unless you can back them up with results ⸻ 🔹 Awards & Honors → Show recognition of your excellence. 📌Best practices: ★ List only relevant or notable achievements ★ Include year and awarding organization ★ Cut participation or attendance certificates ⸻ 🔹 Optional Sections (Projects, Certifications, Volunteering) → Add what strengthens your story. 📌 Best practices: ★ Projects: Brief description + results ★ Certifications: Only if recognized and relevant ★ Volunteering: Focus on leadership or skill development ⸻ ✅ Your résumé should be clear, focused, and results-driven. ✅ Every section has a job to do. Make sure each line earns its place. ♻️ Share this with someone updating their résumé! #ResumeTips #JobSearch #CareerGrowth #Hiring #ResumeAdvice 217 29 条评论Joe Rhoton Cision • 4383 位关注者Most people hear a problem and say, “I don’t know how to do that.” Robb Fahrion hears the same thing and says, “I do.” Even when he doesn’t. Then he figures it out — and that instinct turned into Flying V Group That difference matters. One response ends a conversation. The other becomes a business. On the Insert Innovation podcast Chapman University Argyros College of Business & Economics, We talked a lot about what that mindset looks like in today’s environment, especially as GEO (Generative Engine Optimization) starts to reshape how buyers discover companies. A few takeaways that stood out: • Search is shifting from links to answers • AI-driven discovery rewards credibility, not volume • Owned content and real expertise matter more than ever For agencies that actually understand SEO, GEO isn’t a threat — it’s a huge opportunity to help organizations capitalize on early stage behavioral change in the way people search. https://lnkd.in/gB-39USQ 9 4 条评论Nick Rubright University of North Florida • 4572 位关注者🔎 SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) are more alike than you might think. When you break it down, the workflows line up almost perfectly: 🔧 Technical Foundation SEO: Making sure your website is fast, crawlable, and structured well. GEO: Building the right pipelines, data accuracy (like schema and metadata), and infrastructure so systems can actually function. 📝 Content Creation SEO: Publishing blogs, guides, and resources for search engines (and now AI tools) to reference. GEO: Producing datasets, models, and documentation that others can build on. 📣 Outreach & Authority SEO: Outreach for backlinks and PR mentions. GEO: Outreach for generating online mentions through PR, sharing data, collaborating across networks, and gaining visibility through external validation. The type of work is the same. ✅ Lay the technical groundwork. ✅ Feed the system with quality content. ✅ Outreach to bloggers, journalists, and influencers to build trust in the internet world in your industry. SEO and GEO aren’t competing practices. They’re parallel ones. ChatGPT even uses Bing's Web Search API as a part of its web search functionality. This means that if your content ranks higher in Bing, there's a greater chance of ChatGPT discovering your content when conducting web searches. Additionally, more website owners are using ChatGPT to create content and find things to link to. Sometimes, they're completely auto-generating content, which means they're automatically linking to external sources within the content as well. This means there's an opportunity to get backlinks and branded mentions (PR) just by being referenced by ChatGPT. So SEO and GEO have a direct impact on each other. Done right, they reinforce each other. So aim your technical work, content creation, and outreach at both things for maximum impact and ROI. #geo #seo #digitalmarketing 8 7 条评论Zackary Chapple Zephyr Cloud • 1万 位关注者Agency > Agents Working with a single agent or a single llm is an extreme limiting factor for success. At Zephyr we've already started to move from agents to agency. We believe that as you begin to think in an agency model, provide context, tools, and detailed system prompts (personas). You can become much more effective. You work with the agency, it is up to the agency to decompose the context, assign agents with appropriate tools and then provide reasonable updates as the task is accomplished. 25 7 条评论Habeeb Adebayo, FCCA, CPA Hablyte Media • 6007 位关注者📈 𝗛𝗼𝘄 𝘁𝗼 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 “H𝗶𝗱𝗱𝗲𝗻 𝗥𝗲𝘃𝗲𝗻𝘂𝗲” 𝗶𝗻 𝗬𝗼𝘂𝗿 𝗘𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲 Most agencies are chasing new leads while leaving gold on the table. Here’s where to look: ✅ Uncontacted or “no-answer” Medicare prospects — call them again at a different time. ✅ Old FE inquiries — re-engage with a “rate update” message. ✅ Auto-insurance quotes from Q3 — follow up; premiums often renew this month. Your next 10 sales are probably already in your CRM. #Medicare #LeadGeneration #MedicareLeads #Medicareadvantage #MedicareAgencies #InsuranceSales #FMOs #Finalexpense #AEP2026 #Auto 4Peter Kent 纽约, NYPeter Kent 卡南, CTPeter Kent 旧金山湾区Peter Kent 利特尔顿, COPeter Kent 底特律地区查看其他姓名为Peter Kent的会员1 小时 54 分钟 Leonardo AI: Tips and Techniques for Generating Images3 小时 40 分钟 Using Snowflake with Tableau2 小时 36 分钟 Building Generative AI Apps to Talk to Your Data查看全部课程关于无障碍模式用户协议隐私政策Cookie 政策版权政策品牌政策访客设置社区准则《用户协议》《隐私政策》《Cookie 政策》忘记密码立即加入《用户协议》《隐私政策》《Cookie 政策》

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